We are sure by now you have come across the word SEO (Search Engine Optimization) or even know a little about it. However, what is SEO and how does it work for your website and business? And more importantly, why do you need to have SEO to improve your customer reach.
Search Engine Optimization (SEO) is when we improve the quality and quantity of traffic to your website organically thru search engines such as Google, Yahoo or Bing. However, keep in mind that about 90% of searches are performed on Google. Now you may wonder, what is quality traffic? Quality traffic is when google finds the content on your website or blog as the best answer for the viewers question. It searches for specific keywords on your website that matches what the viewers typed into the search engine and brings them to your website. Once you have the correct Search Engine Optimization Keywords then Google, Yahoo and Bing will put your website on top of the search results and more viewers will see your website and click on it, which is known as quantity.
For example, you have a website for selling wine and it has a How-to section where it explains how different kind of wines taste like. Now, someone types in “how does a specific wine taste like” in a search engine, Google will find your explanation on your website and match those specific keywords together. Just like that your website and content will be put on top of Googles search results.
Now, the way google finds your website and blog is through a method called crawler and it goes out and gathers information from the web. Then the crawler creates an index and feeds it to an algorithm. Therefore, every time someone types in those specific keywords that you have on your website, Google already has it in their index and puts your website on top. The goal is to be on the top of the organic search results. Organic traffic is any traffic that is not paid for. That’s where Digital Marketing Netic’s comes in and performs SEO on your website to organically rank up your website on Google, Yahoo and Bing. SEO will take about 3-6 months to start seeing quality traffic and it costs less than Pay-Per-Click (PPC). On the long run you will get higher quality traffic and conversions with SEO.
We are in an Era of Digital Marketing where consumers are researching through the means of internet to meet their needs. Such as, what services they need, How-To’s and company’s reputation. Any business that is not in the Digital Marketing Arena will not be able to compete with today’s Technology and Internet businesses.
A business that has SEO and an organized website will succeed!