Small business marketing is extremely competitive, and you need to go the extra mile to stand out from the crowd. Most people turn to online searches when looking for a solution and to engage with a business who offers service or product, so having a strong online presence is the key to your success.
At Digital Marketing Netic, we’ve found a great place to start is with a Google My Business listing. For such a quick and easy solution, it can provide immense benefits to any small business struggling with visibility.
What is Google My Business?
Google My Business is a business directly that directly links to other Google services. When someone searches for a professional in their area, Google will show them their My Business listing towards the top of the page.
You can view it as the modern version of the Yellow Pages, just with extra benefits. Adding your business to the service is free and the basic set-up only takes several minutes.
The Benefits of Google My Business
In addition to offering potential customers your contact details, Google also uses the information you provide to enhance its other services. It uses My Business pIn addition to offering potential customers your contact details, Google also uses the information you provide to enhance its other services. It uses My Business profiles to populate maps for a particular search and constructs rich cards (found at the side of the screen after a search) based on My Business profiles. Having a My Business listing improves every aspect of your visibility on Google.
Optimize Your Google My Business Listing
Have More than the Bare Minimum
While Google lets you get away with providing incomplete business information, doing so may do more harm than good. At the bare minimum, your Google My Business profile should have:
- Your business name
- Your phone number
- Business address
- Link to your real estate website
- Your hours of operation
- A short description
- A logo or cover photo
- Location on Google Maps
It also helps to verify your business with Google.
While the bare minimum may be enough to attract some customers to your business, you can expect that other small businesses offer similar services or products will go further. To really stand out, you need to regularly update your Google My Business page, especially with visual media.
Photos are a great way to establish your reputation as an active business that keeps their customers up to date. In addition to uploading images and media, also put create an FAQ your Google My Business.
People want to trust the business they will be engaging with. Having customer reviews can make you seem more trustworthy, and potential customers are more likely to do business with star ratings.
A great way to get people to review your services is to send out an email to former clients asking them to give you an honest rating. Once you get at least 30 reviews on your business dashboard, Google will even pull your rating and display it in your text ads.
How to Optimize Google My Business for Small Business
While it’s easy to set up a Google My Business listing yourself, there are still small nuances that can improve its synergy with the rest of your SEO strategy. If you’re looking to expand your visibility online, give Digital Marketing Netic a call at 713-527-2352 today! We’ve helped plenty of small businesses achieve their goals, and we can do the same for you. same for you.