How Important is Google My Business for Real Estate Agents?

The real estate market is extremely competitive, and you need to go the extra mile to stand out from the crowd.

Most people turn to online searches when looking to buy or sell real estate, so having a strong online presence is the key to your success. At Digital Marketing Netics, we’ve found a great place to start is with a Google My Business listing. For such a quick and easy solution, it can provide immense benefits to real estate agents struggling with visibility.

What is Google My Business?

Google My Business is a business directly that directly links to other Google services. When someone searches for a professional in their area, Google will show them their My Business listing towards the top of the page.

You can view it as the modern version of the Yellow Pages, just with extra benefits. Adding your business to the service is free and the basic set-up only takes several minutes.

The Benefits of Google My Business

In addition to offering potential customers your contact details, Google also uses the information you provide to enhance its other services. It uses My Business profiles to populate maps for a particular search and constructs rich cards (found at the side of the screen after a search) based on My Business profiles. Having a My Business listing improves every aspect of your visibility on Google.

Optimize Your Google My Business Listing

Have More than the Bare Minimum

While Google lets you get away with providing incomplete business information, doing so may do more harm than good. At the bare minimum, your Google My Business profile should have:

  • Your business name
  • Your phone number
  • Business address
  • Link to your real estate website
  • Your hours of operation
  • A short description
  • A logo or cover photo
  • Location on Google Maps

It also helps to verify your business with Google.

While the bare minimum may be enough to attract some customers to your real estate business, you can expect that other real estate agents will go further. To really stand out, you need to regularly update your Google My Business page, especially with visual media.

Photos are a great way to establish your reputation as a real estate broker. In addition to putting up a regular home listing, also put the photo up on your Google My Business account.

Include Reviews

People want to trust their real estate agent. Having customer reviews can make you seem more trustworthy, and leads are more likely to click on listings with star ratings.

A great way to get people to review your services is to send out an email to former clients asking them to give you an honest rating. Once you get at least 30 reviews on your business dashboard, Google will even pull your rating and display it in your text ads.

How to Optimize Google My Business for Real Estate Agents

While it’s easy to set up a Google My Business listing yourself, there are still small nuances that can improve its synergy with the rest of your SEO for real estate strategy. If you’re looking to expand your visibility online, give Digital Marketing Netics a call at 240-813-4696 today! We’ve helped plenty of real estate businesses achieve their goals, and we can do the same for you.

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