Google PPC for Real Estate Agents

Get in touch with Digital Marketing Netics today to find out how we can give you a rapid boost in visibility and leads.

When it comes to marketing, visibility is key. No matter how much time you spend developing your website, that time is worthless if no one sees your site. Pay-per-click (PPC) advertising allows you to reach the top of a search for a keyword and only pay when someone clicks on the link.

There are two major players for PPC: Google Ads and Facebook Ads. Each has its own advantages and disadvantages. At Digital Marketing Netics, we can integrate a PPC campaign into your existing real estate marketing campaign, giving you an immediate boost in lead generation.

Google PPC for Real Estate Agents

Save time, get more leads, close more deals.

Real Estate Digital Marketing Team

Do You Need a PPC Campaign as a Real Estate Agent?

SEO:

  • Is effective as a long-term strategy
  • You may have to wait several months to see results

PPC:

  • Offers the same type of visibility and lead quality
  • Quicker than SEO and less long-term effort

Even if you’re pleased with your current visibility, a smart PPC campaign can take it to the next level. It offers many complementary benefits to your SEO strategy, including increasing authority and increasing brand awareness. So why not add PPC to your marketing arsenal?

Optimizing Google Ads for Real Estate Agents

As a realtor, your goal is to focus on local home buyers and sellers. Google tends to prefer local PPC campaigns since it means that people will see ads for a real estate business in their area.

Our experts will help you focus your real estate marketing strategy exclusively on your target audience in your location. These people are the ones actively looking for real estate agents, making them great leads.

Digital Marketing for Real Estate Agents

Choosing the Right Real Estate Keywords for PPC

Google AdWords charges you for every ad click per keyword. More popular keywords are more competitive, which makes them more expensive. If you don’t know what you’re doing, this can damage your ROI.

One of the strategies we use at Digital Marketing Netics is to choose a longtail keyword instead. These search terms use three or more phrases and ensure that your PPC ads will only target highly-qualified real estate leads. Our experts will help you research real estate ads in your area to find out exactly what search terms people use to find your real estate website.

Great Ad Copy Equals Conversions

Sometimes it’s not enough to just show up in search. Your search ads also need to stand out and tap into the psychology of the homebuyer to trigger a motivated lead. Our team will help keep your Google ads for real estate copy highly targeted, with strong calls to action and familiar branding.

Contact Digital Marketing Netic Today

While a PPC campaign can offer fast, clear results, it still requires planning to execute well. At Digital Marketing Netics, we have a wealth of experience in Facebook and Google PPC for real estate agents. If you’re looking to expand your marketing efforts and want to see what paid ads can do for you, give us a call at 240-813-4696 today!