Backlinks: What Are They & How To Utilize Them?
The links that take you from a page of a website to the page of another website are backlinks. If your website links to another website, that implies the other website has a backlink from you. And, if any other website links to your website, it implies the website backlinks to your site.
Let’s explain with an example. If you add a link to someone else’s website for any reason – could be sharing information, referring to stats, or just giving them a shoutout, this means that you have backlinked to them. This is how backlinking works.
Why make use of backlinks?
Just as someone’s review is valuable to help you purchase a product, a backlink serves as a “vote of confidence” from one website to another. Thus, the more the number of backlinks, the more credibility of the site.
We can also say that the backlinks from another site imply that your website is worthy and valuable. Moreover, backlinking is one important factor of SEO as well.
If numerous websites attach links to your website, search engines infer your website worthy & surface it on the first page. Therefore, utilizing backlinks has a favorable impact on the ranking of the site.
Following are the three factors that make backlinking important:
- Ranking: (Explained earlier)
- Discoverability: The search engines such as Google, Bingo, etc, look for new links from the pages they already are aware of. These pages are mainly from popular sites and if you get backlinks from these popular sites, your content will have greater discoverability.
- Referral Traffic: Backlinks are needed to guide folks to worthwhile resources. This is the reason the links are clickable. When somebody clicks on a link that leads to your site, you receive referral traffic.
How To Get More Backlinks?
There are numerous ways to get backlinks for your site. We are enlisting some effective ones below. Continue reading to increase the authority of your site.
The first and effective method is building links through broken links. You just have to find out broken links in a website that has a similar niche and report to the web master. Do not ask him to replace your website but inform them about the exact locations of the broken links and tell them the alternatives to fix these broken links.
You can add your website as one alternative as well but don’t make it obvious. This method oftentimes helps a lot in getting more links.
Utilizing infographics is a popular method for bringing traffic and gaining backlinks. Around 67% of B2B marketers made use of infographics in 2020. We also endorse them because they are easy to understand.
People get attracted to infographics more as compared to the words. If your website carries well-researched and well-designed infographics, other websites may utilize them which will lend you backlinks. Thus, pay attention to building more backlinks.
Spy On Your Competitors
Spying on your competitors is another smart way to get more & more backlinks and then, organic traffic. Moreover, apart from getting backlinks, you can also spy on the marketing strategies of your competitors.
Promote Your Content
Posting great content is necessary but know that, it won’t get you backlinks until or unless you promote the content. Therefore, take a step ahead and start email marketing to promote your best articles. This will offer backlinks to your site from email marketing.
Writing testimonials is another easy & effective way to get more backlinks from the websites you use. It will take a few minutes to write a testimonial but get you a good amount of backlinks. As long as you are the customer of a website, the chances are they’ll get you a backlink.
Getting interviewed is a trending way to earn good backlinks these days. Once you have the authority in your niche, you’ll receive many interview invitations. Make use of them & participate in more interviews to gain more & more backlinks.
Backlinking is important and if you are getting more backlinks, you are going in the right way. Otherwise, try to make use of the ways that are mentioned in this post and build an authoritative website.
With that said, we are bringing this post to an end. Let us know if you have any questions in your mind and we’ll get back to you.